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- 15:41, 22 August 2024 Lily.mesfin@pathfindermarketing.com.au talk contribs created page Facebook Ads Optimisation: Ad Copy & Spend (Created page with "{{Resource |Business unit=Digital |Resource type=Instruction |Resource format=Document |Resource status=Effective |Status change date=2024-08-22 |Resource scope=Local wiki page }} <onlyinclude>We want to make sure all client campaigns are running at peak performance by constantly reviewing and optimising on both ad copy and ad spend allocation. We want to maximise conversions, and ROI across all active campaigns. '''1. Ad Copy Variations:''' For every camp...")