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- 10:53, 20 December 2024 Kristine.salva@pathfindermarketing.com.au talk contribs created page Search Term Optimisation (Created page with "'''Purpose:''' To ensure ads target relevant search terms, improve performance, and identify potential new keywords. ---- === '''Steps:''' === ==== '''1. Understand the Business''' ==== * Familiarize yourself with the client's business, products, and services. * Visit the client's website to understand their offerings and objectives. * Analyze their industry and target audience. ---- ==== '''2. Review the Google Ads Account Structure''' ==== * Log in to '''ads.goo...") Tag: Visual edit