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15:0415:04, 5 May 2026 diff hist +31‎ Welcome to Pathfinder ‎No edit summary Tag: Visual edit
13:2513:25, 5 May 2026 diff hist +3,023‎ SEM-GADS-MADS-Build ‎ [via pm.ops.wikiwrite] Team feedback: split Section 1 ownership (Cha owns Account Linking/Looker/Internal Dashboard); pause campaigns in GADS Editor before uploading; clarify PMax handling in Section 4 (import all, then pause + Standard Shopping); rename Section 7 to Send Build for Client Approval (build sent BEFORE go-live); note Cha owns promo code step in Section 8
11:4311:43, 5 May 2026 diff hist +46,054‎ N New Client Onboarding ‎ [via pm.ops.wikiwrite] Initial comprehensive SOP - Pre-Setup Admin, 4-stage AM process, 3 forms, 7 HubSpot workflows
09:5409:54, 5 May 2026 diff hist +16‎ Digital:Internal monthly meetings ‎ →‎Mau (SEO, Web), Ollie (SMM, Design), Paul (SEM), Dianne (Hubspot): Tag: Visual edit

12:4812:48, 28 April 2026 diff hist +23‎ Main Page ‎ Add SMM Build Process link to top of SMM section
12:3712:37, 28 April 2026 diff hist +52,955‎ N SMM: Account & Campaign Build Process ‎ Create consolidated SMM Build Process page (combines FB_Account_Build + FB_Campaign_Build + FB_Ad_Build + FB_Lead_Form_Setup + 3 troubleshooting pages)
11:5411:54, 28 April 2026 diff hist +120‎ SEO Service Process ‎ Revert == Appendices == to styled div: <h2> broke Citizen auto-collapse on phase === Tag: Manual revert
11:4311:43, 28 April 2026 diff hist −120‎ SEO Service Process ‎ Promote Appendices visual divider to == Appendices == heading so it survives Step 17 collapse Tag: Reverted
10:5010:50, 28 April 2026 diff hist −74‎ SEO Service Process ‎ Wrap Appendices section in <details>/<summary> for collapsibility (per-letter Citizen auto-collapse retained)
10:3910:39, 28 April 2026 diff hist +68‎ SEO Service Process ‎ Wrap Appendices section in <details>/<summary> for collapsibility (per-letter Citizen auto-collapse retained)

16:0516:05, 24 April 2026 diff hist −8,769‎ SEO Service Process ‎ Restructure to match FB_Account_Build pattern — remove phase-group styled divs, number phases 1-17 sequentially inline. Keeps Citizen auto-collapse working on every === heading. (via update-page on MediaWiki MCP Server)
15:5215:52, 24 April 2026 diff hist +25‎ Main Page ‎ Add link to new SEO Service Process consolidated SOP at the top of the SEO section. (via update-page on MediaWiki MCP Server)
15:4615:46, 24 April 2026 diff hist +77,515‎ N SEO Service Process ‎ New consolidated SEO Service Process SOP — merges 39 SEO process pages into a single end-to-end service flow organised by Phase 1-5 + Recurring Operations + Appendices. (via create-page on MediaWiki MCP Server)
14:2514:25, 24 April 2026 diff hist +120‎ SMM: Design & Creatives Process ‎ Replace == Appendices == level-2 heading with a styled div so all === headings stay at the same depth and keep their auto-collapse behavior. (via update-page on MediaWiki MCP Server)
14:2014:20, 24 April 2026 diff hist +23‎ SMM: Design & Creatives Process ‎ Add level-2 Appendices header between Phase 8 and Appendix A to visually separate the reference material from the main process. (via update-page on MediaWiki MCP Server)
14:1414:14, 24 April 2026 diff hist −557‎ SMM: Design & Creatives Process ‎ Remove mw-collapsible div wrappers — they blocked the Citizen skin's native collapsible-headings behavior. Clean structure matches FB_Account_Build where auto-collapse works. (via update-page on MediaWiki MCP Server)
14:1014:10, 24 April 2026 diff hist +534‎ SMM: Design & Creatives Process ‎ Wrap each phase and appendix in mw-collapsible divs so users can collapse/expand individual sections. (via update-page on MediaWiki MCP Server)
13:3713:37, 24 April 2026 diff hist +34‎ Main Page ‎ Add link to new Design and Creatives Process page at the bottom of the Graphic Design section. (via update-page on MediaWiki MCP Server)
13:3413:34, 24 April 2026 diff hist +15,138‎ N SMM: Design & Creatives Process ‎ New consolidated SOP — merges Creative Testing Process, Foreplay, Design Brief, Videography, Graphic Design Request Trello Template Notes, and Useful Design Contacts and Contractors into a single end-to-end process. (via create-page on MediaWiki MCP Server)
12:0412:04, 24 April 2026 diff hist +187‎ Website build ‎ Phase 6: add cross-reference to Appendix E (admin banner + footer back-end edit) — unlinks the previously orphaned appendix. (via update-page on MediaWiki MCP Server)

23:3323:33, 23 April 2026 diff hist 0‎ Digital:EOM Accounting QC ‎ →‎6.3 Media Recky Tag: Visual edit
14:0314:03, 23 April 2026 diff hist +552‎ SEM-GADS-MADS-Build ‎ Split Section 6 (QA & Client Approval) into two sections: 6 QA + 7 Client Approval. Renumber Go-Live Admin to 8 and Post Go-Live to 9. Matches FB_Account_Build pattern. (via update-page on MediaWiki MCP Server)
12:2912:29, 23 April 2026 diff hist +108‎ Digital:Shopping ‎ [via pm.ops.wikiwrite] Add dedicated Cleaning Products section; move Cleaning Products entry out of Other (via update-page on MediaWiki MCP Server)
11:5011:50, 23 April 2026 diff hist +1,369‎ SEM-GADS-MADS-Build ‎ Add Section 8 — Post Go-Live (pacing setup in HubSpot Pathfinder Calcs) (via update-page on MediaWiki MCP Server)
11:1611:16, 23 April 2026 diff hist +2,005‎ FB Account Build ‎ Add Client Approval (10) after Senior QA, renumber Go-Live to 11, add Post Go-Live (12) with pacing setup (via update-page on MediaWiki MCP Server) current

15:1415:14, 22 April 2026 diff hist +18,177‎ N Google Ads Account Takeover ‎ [via pm.ops.wikiwrite] Initial article documenting Google Ads account takeover / malvertising attack vector, homoglyph bypass technique, and incident response — based on the 22 April 2026 Pathfinder incident as a case study (via create-page on MediaWiki MCP Server) current

14:5114:51, 21 April 2026 diff hist +7,869‎ Running Meetings ‎ [via pm.ops.wikiwrite] Restructured as client-relationship guide: lifecycle framing, consistent meeting templates (Goal/When/Prep/Agenda/What to think about/Follow-up), added Monthly Performance Review and Growth/Upsell meetings, pulled frameworks into dedicated section. (via update-page on MediaWiki MCP Server)
14:3114:31, 21 April 2026 diff hist +2,601‎ Website Design ‎ [via pm.ops.wikiwrite] Light reformat to match SEM/SMM style — added Resource infobox, onlyinclude wrapper, phase numbering, Owner/Goal/Big Picture per section; preserved all existing content (via update-page on MediaWiki MCP Server)
14:3014:30, 21 April 2026 diff hist +36,301‎ Website build ‎ [via pm.ops.wikiwrite] Full rewrite as phase-based SOP; migrated all Trello build checklists (195 items across 21 phases); preserved all existing reference content as Appendices A–H; reformatted to match SEM/SMM style (via update-page on MediaWiki MCP Server)
11:0511:05, 21 April 2026 diff hist +6,445‎ SEM-GADS-MADS-Build ‎ [via pm.ops.wikiwrite] Migrate Trello checklist items from SEM Build 2 + Build 3 template cards, add Feed Optimisation + QC Check, reformat to match FB_Account_Build structure (via update-page on MediaWiki MCP Server)

12:1512:15, 20 April 2026 diff hist +8,296‎ SEM-GADS-MADS-Build ‎ Populate Ecommerce Set Up, KW Research, MADS Setup, QA & Client Approval, and Go-Live Admin sections from Trello checklist (via update-page on MediaWiki MCP Server)