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- 15:14, 23 July 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page SMM Performance Lead – Day to Day Guide (Created page with " = 📈 SMM Performance Lead – Day to Day = == 📌 Purpose == This page outlines the key responsibilities and day-to-day rhythm for the '''SMM Performance Lead''' at Pathfinder — a role currently held by the sexy beast and dashing charmer, Ollie. This guide is designed to support both your ongoing responsibilities and help train the person stepping in beneath you. While no two days are exactly the same, the core function is consistent: '''Own performance, manage w...") Tag: Visual edit