5 May 2026
- 09:3409:34, 5 May 2026 diff hist +105 Weekly pacing No edit summary current Tag: Visual edit
25 March 2026
- 08:5008:50, 25 March 2026 diff hist +26 FB Account Build No edit summary Tag: Visual edit
1 October 2025
- 11:0011:00, 1 October 2025 diff hist +6 Facebook Ads Setup Troubleshooting Guide No edit summary Tag: Visual edit: Switched
25 July 2025
- 15:0815:08, 25 July 2025 diff hist +4,497 N Website Design Created page with " = 🖥️ Website Design in Figma – Internal Wiki Guide = This page outlines the full internal process for designing websites in Figma for Pathfinder clients. It includes setup, design structure, review process, common templates, and responsive design principles. ---- == 🌟 Purpose == To guide designers, project managers, and strategists through the Figma design process for new websites (lead gen and eCommerce), ensuring consistency, quality, and efficient client c..." Tag: Visual edit
- 15:0415:04, 25 July 2025 diff hist +20 Main Page No edit summary Tag: Visual edit
23 July 2025
- 15:1415:14, 23 July 2025 diff hist +6,339 N SMM Performance Lead – Day to Day Guide Created page with " = 📈 SMM Performance Lead – Day to Day = == 📌 Purpose == This page outlines the key responsibilities and day-to-day rhythm for the '''SMM Performance Lead''' at Pathfinder — a role currently held by the sexy beast and dashing charmer, Ollie. This guide is designed to support both your ongoing responsibilities and help train the person stepping in beneath you. While no two days are exactly the same, the core function is consistent: '''Own performance, manage w..." current Tag: Visual edit
- 15:0515:05, 23 July 2025 diff hist +48 Main Page No edit summary Tag: Visual edit
- 14:5414:54, 23 July 2025 diff hist +3,533 N Running WIP Created page with " = 🧑💻 How to Run a WIP (Work-In-Progress Meeting) = == 📌 Purpose == WIPs (Work-In-Progress meetings) are recurring check-ins between a team lead or workload manager and a team member. They exist to: * Review the previous week’s workload and time use * Ensure tasks are being completed on time and with sufficient clarity * Identify and resolve roadblocks or inefficiencies * Reshuffle and re-prioritise work for the upcoming week * Keep things from slipping..." Tag: Visual edit
- 14:5414:54, 23 July 2025 diff hist +17 Main Page No edit summary Tag: Visual edit
18 July 2025
- 13:1213:12, 18 July 2025 diff hist +910 Klaviyo Implementation No edit summary current Tag: Visual edit
- 13:1213:12, 18 July 2025 diff hist +649 Klaviyo Audit No edit summary current Tag: Visual edit
- 12:3712:37, 18 July 2025 diff hist +6,287 N Klaviyo Implementation Created page with " = 🛠 Klaviyo Implementation Plan – SOP = == 📌 Purpose == This SOP explains how to use the '''Klaviyo Implementation Plan Sheet''' to correctly configure a client's Klaviyo account after the audit phase. The goal is to ensure each account is technically sound, strategically structured, and campaign-ready — with all key flows, segments, and lists in place. This page supports team members across retention, lifecycle, and setup roles. ---- == 🧭 When to Use Th..." Tag: Visual edit
- 12:3612:36, 18 July 2025 diff hist +5,089 N Klaviyo Audit Created page with " = 📧 Email Marketing & Klaviyo Audit = == 🔍 Purpose == This wiki supports Pathfinder’s internal '''Klaviyo Audit spreadsheet''', used during onboarding or optimisation phases for eCommerce and lead gen clients. It ensures our email marketing systems are healthy, high-performing, and aligned with client growth goals. New team members should use this document alongside our /chatgpt.com/g/g-p-6879c039986c8191921e11428db146ec/project|Email Marketing Project Works..." Tag: Visual edit
- 11:3811:38, 18 July 2025 diff hist +73 Main Page No edit summary Tag: Visual edit
17 July 2025
- 16:0716:07, 17 July 2025 diff hist +7,767 N Running Meetings Created page with " = 🧠 Pathfinder Strategist Meeting & Client Management SOP = ''Wiki Page — For Internal Use Only'' ---- == 🔑 Role Overview: What a Strategist Owns == Strategists are the '''bridge between the client and our internal delivery teams'''. While specialists focus on channel metrics (ROAS, CPL, CTR), your job is to translate this performance into '''client outcomes''' — revenue, leads, growth. '''Your Core Responsibilities:''' * Ensure clients are profitable and s..." Tag: Visual edit
- 16:0716:07, 17 July 2025 diff hist +22 Main Page →Delivery Tag: Visual edit
- 14:1014:10, 17 July 2025 diff hist +88 FB Performance Troubleshooting Guide No edit summary current Tag: Visual edit
- 14:0914:09, 17 July 2025 diff hist +5,873 N Troubleshooting Poot Lead Quality Created page with " = 🚨 Bad Lead Quality Troubleshooting SOP = <blockquote>Use this SOP when a client is receiving leads, but the '''quality is poor''' — e.g., unqualified, uncontactable, confused, or simply not in-market.</blockquote> ---- == 🧠 Mindset First == Not all leads are created equal. Sometimes the campaign is doing its job — but '''the form, funnel, or follow-up process is letting us down'''. Good leads don’t always mean high volume — and high volume often means l..." current Tag: Visual edit
- 14:0814:08, 17 July 2025 diff hist +39 Main Page →SMM Tag: Visual edit
- 14:0314:03, 17 July 2025 diff hist +9,251 FB Performance Troubleshooting Guide No edit summary Tag: Visual edit
- 13:5913:59, 17 July 2025 diff hist +40 N FB Performance Troubleshooting Guide Created page with "== Facebook Ads Troubleshooting Guide ==" Tag: Visual edit
- 13:3613:36, 17 July 2025 diff hist +42 Main Page →SMM Tag: Visual edit
20 June 2025
- 13:1113:11, 20 June 2025 diff hist +56 Digital:Office information No edit summary Tag: Visual edit
14 May 2025
- 15:1715:17, 14 May 2025 diff hist +339 FB Account Build No edit summary Tag: Visual edit
- 14:5214:52, 14 May 2025 diff hist +130 FB Account Build No edit summary Tag: Visual edit
- 14:2814:28, 14 May 2025 diff hist +2,112 FB Account Build No edit summary Tag: Visual edit
- 13:4713:47, 14 May 2025 diff hist −7 FB Account Build No edit summary Tag: Visual edit
- 13:4613:46, 14 May 2025 diff hist −72 FB Account Build →Lookalike Audiences Tag: Visual edit
- 13:4513:45, 14 May 2025 diff hist +1,197 FB Account Build No edit summary Tag: Visual edit
7 May 2025
- 10:3410:34, 7 May 2025 diff hist +2 FB Account Build No edit summary Tag: Visual edit
- 10:2210:22, 7 May 2025 diff hist +3,813 FB Account Build No edit summary Tag: Visual edit
6 May 2025
- 15:1615:16, 6 May 2025 diff hist +1,714 Facebook Ads Setup Troubleshooting Guide No edit summary Tag: Visual edit
24 April 2025
- 11:0811:08, 24 April 2025 diff hist +484 FB Account Build No edit summary Tag: Visual edit
- 11:0811:08, 24 April 2025 diff hist +2,893 FB Account Build No edit summary Tag: Visual edit
- 10:5710:57, 24 April 2025 diff hist +4 SMM: Creative Strategy No edit summary Tag: Visual edit
- 10:4310:43, 24 April 2025 diff hist +51 Facebook Ads Setup Troubleshooting Guide No edit summary Tag: Visual edit
- 10:4210:42, 24 April 2025 diff hist +10,892 Facebook Ads Setup Troubleshooting Guide update guide Tag: Visual edit
- 10:0510:05, 24 April 2025 diff hist +1 FB Account Build No edit summary Tag: Visual edit
- 10:0310:03, 24 April 2025 diff hist +77 FB Account Build No edit summary Tag: Visual edit
- 10:0110:01, 24 April 2025 diff hist +17 SMM: Creative Strategy updating training Tag: Visual edit
- 09:5109:51, 24 April 2025 diff hist +131 SMM: Creative Strategy No edit summary Tag: Visual edit
- 09:3509:35, 24 April 2025 diff hist +1,272 FB Account Build No edit summary Tag: Visual edit
- 09:1609:16, 24 April 2025 diff hist +7,047 FB Account Build updated instructions Tag: Visual edit
5 February 2025
- 11:0111:01, 5 February 2025 diff hist +97 N SMM Pacing Created page with "Instructions - https://drive.google.com/file/d/1L7KcV4Rtb01laYCgv8Y1FSEJVzdZERPf/view?usp=sharing" current Tag: Visual edit
- 11:0011:00, 5 February 2025 diff hist +16 Main Page →SMM Tag: Visual edit
2 December 2024
- 12:1012:10, 2 December 2024 diff hist +136 N Useful Design Contacts and Contractors Created page with "Product Photographer (Sammy Jones) - https://www.instagram.com/sammyjonesphotography/ Videographer (Aren Awantha) - filmbyren@gmail.com" current Tag: Visual edit
- 12:0712:07, 2 December 2024 diff hist +44 Main Page →Graphic Design Tag: Visual edit