Combined display of all available logs of Pathfinder Marketing Wiki. You can narrow down the view by selecting a log type, the username (case-sensitive), or the affected page (also case-sensitive).
- 15:08, 25 July 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page Website Design (Created page with " = 🖥️ Website Design in Figma – Internal Wiki Guide = This page outlines the full internal process for designing websites in Figma for Pathfinder clients. It includes setup, design structure, review process, common templates, and responsive design principles. ---- == 🌟 Purpose == To guide designers, project managers, and strategists through the Figma design process for new websites (lead gen and eCommerce), ensuring consistency, quality, and efficient client c...") Tag: Visual edit
- 15:14, 23 July 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page SMM Performance Lead – Day to Day Guide (Created page with " = 📈 SMM Performance Lead – Day to Day = == 📌 Purpose == This page outlines the key responsibilities and day-to-day rhythm for the '''SMM Performance Lead''' at Pathfinder — a role currently held by the sexy beast and dashing charmer, Ollie. This guide is designed to support both your ongoing responsibilities and help train the person stepping in beneath you. While no two days are exactly the same, the core function is consistent: '''Own performance, manage w...") Tag: Visual edit
- 14:54, 23 July 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page Running WIP (Created page with " = 🧑💻 How to Run a WIP (Work-In-Progress Meeting) = == 📌 Purpose == WIPs (Work-In-Progress meetings) are recurring check-ins between a team lead or workload manager and a team member. They exist to: * Review the previous week’s workload and time use * Ensure tasks are being completed on time and with sufficient clarity * Identify and resolve roadblocks or inefficiencies * Reshuffle and re-prioritise work for the upcoming week * Keep things from slipping...") Tag: Visual edit
- 12:37, 18 July 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page Klaviyo Implementation (Created page with " = 🛠 Klaviyo Implementation Plan – SOP = == 📌 Purpose == This SOP explains how to use the '''Klaviyo Implementation Plan Sheet''' to correctly configure a client's Klaviyo account after the audit phase. The goal is to ensure each account is technically sound, strategically structured, and campaign-ready — with all key flows, segments, and lists in place. This page supports team members across retention, lifecycle, and setup roles. ---- == 🧭 When to Use Th...") Tag: Visual edit
- 12:36, 18 July 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page Klaviyo Audit (Created page with " = 📧 Email Marketing & Klaviyo Audit = == 🔍 Purpose == This wiki supports Pathfinder’s internal '''Klaviyo Audit spreadsheet''', used during onboarding or optimisation phases for eCommerce and lead gen clients. It ensures our email marketing systems are healthy, high-performing, and aligned with client growth goals. New team members should use this document alongside our /chatgpt.com/g/g-p-6879c039986c8191921e11428db146ec/project|Email Marketing Project Works...") Tag: Visual edit
- 16:07, 17 July 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page Running Meetings (Created page with " = 🧠 Pathfinder Strategist Meeting & Client Management SOP = ''Wiki Page — For Internal Use Only'' ---- == 🔑 Role Overview: What a Strategist Owns == Strategists are the '''bridge between the client and our internal delivery teams'''. While specialists focus on channel metrics (ROAS, CPL, CTR), your job is to translate this performance into '''client outcomes''' — revenue, leads, growth. '''Your Core Responsibilities:''' * Ensure clients are profitable and s...") Tag: Visual edit
- 14:09, 17 July 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page Troubleshooting Poot Lead Quality (Created page with " = 🚨 Bad Lead Quality Troubleshooting SOP = <blockquote>Use this SOP when a client is receiving leads, but the '''quality is poor''' — e.g., unqualified, uncontactable, confused, or simply not in-market.</blockquote> ---- == 🧠 Mindset First == Not all leads are created equal. Sometimes the campaign is doing its job — but '''the form, funnel, or follow-up process is letting us down'''. Good leads don’t always mean high volume — and high volume often means l...") Tag: Visual edit
- 13:59, 17 July 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page FB Performance Troubleshooting Guide (Created page with "== Facebook Ads Troubleshooting Guide ==") Tag: Visual edit
- 11:01, 5 February 2025 Ollie.hewson@pathfindermarketing.com.au talk contribs created page SMM Pacing (Created page with "Instructions - https://drive.google.com/file/d/1L7KcV4Rtb01laYCgv8Y1FSEJVzdZERPf/view?usp=sharing") Tag: Visual edit
- 12:10, 2 December 2024 Ollie.hewson@pathfindermarketing.com.au talk contribs created page Useful Design Contacts and Contractors (Created page with "Product Photographer (Sammy Jones) - https://www.instagram.com/sammyjonesphotography/ Videographer (Aren Awantha) - filmbyren@gmail.com") Tag: Visual edit